The ad is Wieden + Kennedy’s latest work in its now 3-year-old “Go Forth” campaign for Levi’s. I found that the ad video is very interesting and motivating. The message tells us to focus not only in looking good but doing good as well. The brand says the new creative direction sprang from “worldwide research that shows the youth of today believe it is up to them to make a positive difference in the world.”
The poem read in this ad makes me look at my life and reflect back. It motivates me to actually wake up every morning with a purpose. Wake up in the morning believing that I can do something great if I want to and prepared for it.
“I’m gonna be great, I’m gonna be great, I’m gonna be great cause I am the daughter of Christ..” (: